Our brand features hand-crafted designs in JEWELRY & T-SHIRTS with coastal-inspired style with heavy emphasis on natural, authentic gemstones & freshwater pearlsā€” for women who want to make a statement with their accessories & casual attire in designs that remind them of bold, tropical feelings.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

SHOP ALL HANDMADE NECKLACES!

BOLD, coastal FLAIR!

  • a new seasonā€¦another version of you

    Our inventory is changing weekly as we add more one of a kind designs in beautiful gemstone & freshwater pearl styles!

    Order- NECKLACES 

  • EXCLUSIVE TSHIRT DESIGNS!

    Our EXCLUSIVE TSHIRT designs are made by our team at THE RUBY CHARM & printed ā€œin houseā€ by us! Show your love of all things coastal & match with all your favorite RC jewelry designs! Letā€™s go to the beach!

    ALL TSHIRT DESIGNS (click image) 
Shop all FRESHWATER PEARL NECKLACES HERE!