Our brand features hand-crafted designs in necklaces, earrings & bracelets with coastal-inspired style with heavy emphasis on natural, authentic gemstones & freshwater pearls— for women who want to make a statement with their accessories in designs that remind them of bold, tropical feelings.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

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  • Every hour is happy hour…

    bold, refreshing amozonite gemstone beads with tropical spacers in authentic coconut shell saucers with a magnificent frosted star pendant! Make this one your HAPPY HOUR favorite.

    Order- ā€HAPPY HOURā€ Necklace