A little coastal charm. A bold little statement.

Handcrafted gemstone and freshwater pearl jewelry for everyday escapes.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

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  • a new season…another version of you

    Our inventory is changing weekly as we add more one of a kind designs in beautiful gemstone & freshwater pearl styles!

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  • COLOR WORD Project

    Created in an effort to spread our joy to anyone & everyone! We wanted this collection to feel bold spirited while still capturing the use of natural gemstones, shell & other accent beads to enhance the colors & the meanings behind each hand designed, ceramic pendant produced in small batches. Choose the one that speaks to you or select a beautiful, personal gift for someone you love.

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