Our brand features hand-crafted designs in JEWELRY & T-SHIRTS with coastal-inspired style with heavy emphasis on natural, authentic gemstones & freshwater pearls— for women who want to make a statement with their accessories & casual attire in designs that remind them of bold, tropical feelings.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

SHOP ALL HANDMADE NECKLACES!
  • Every hour is happy hour…

    bold, refreshing amazonite gemstone beads with tropical spacers in authentic coconut shell saucers with a magnificent frosted star pendant! Make this one your HAPPY HOUR favorite.

    Order- ”HAPPY HOUR” Necklace 
  • EXCLUSIVE TSHIRT DESIGNS!

    Our EXCLUSIVE TSHIRT designs are made by our team at THE RUBY CHARM & printed “in house” by us! Show your love of all things coastal & match with all your favorite RC jewelry designs! Let’s go to the beach!

    ALL TSHIRT DESIGNS (click image)