Our brand features hand-crafted design in necklaces, earrings & bracelets with coastal-inspired style for women who want to make a statement with their accessories in designs that remind them of bold, tropical feelings.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

SHOP ALL NECKLACES!
  • VINTAGE-INSPIRED GEMSTONE BEADS with gorgeous ONE OF A KIND agate statement pendants!

    color your next destination

    ”SAY SOMETHING” STATEMENT AGATE 
  • Our “MAMA” stainless charm bracelets-each one of kind like the women who raised you!

    these timeless stainless steel bead ball bracelets are filled with high-quality charms, each hand-selected for a feeling of sipping tea on the front porch reminiscing about the good ole days…

    ”MAMA” Bracelet 
  • ”LOLLIPOP” FRESHWATER PEARL & JADE

    Tropical colors, delectable textures, both fitting for a colorful summer vibe…

    ”LOLLIPOP” color ways