Our brand features hand-crafted designs in JEWELRY & T-SHIRTS with coastal-inspired style with heavy emphasis on natural, authentic gemstones & freshwater pearls— for women who want to make a statement with their accessories & casual attire in designs that remind them of bold, tropical feelings.

The Ruby Charm is a woman-owned business, located on the stunning white sandy beaches of coastal Alabama!

SHOP ALL HANDMADE NECKLACES!
  • a new season…another version of you

    Our inventory is changing weekly as we add more one of a kind designs in beautiful gemstone & freshwater pearl styles!

    Order- NECKLACES 
  • EXCLUSIVE ā€œBEAD HAULā€ DESIGN!

    Share your love of beads when sharing your haul! We have priced this design in YOUR CHOICE of the white tee (Comfort Colors) or the white sweatshirt (Gildan) to allow everyone who wants one, be able to snag one!

    BEAD HAUL DESIGN